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NEW TALENT INFORMATION EMERGING THROUGH INFO

 

EVELINA LAZAR   a new up and coming fashion designer


INFO was excited to be approached by an amazing up and coming fashion designer who after hearing about INFO wanted to use them for a number of her photo shoots.

Jayne loved her time with Evelina and found the meetings to be totally inspirational...


'It is so lovely to meet with a young designer with so much creativity and focus and be able to help them on their journey. My mission is for the brand to empower and inspire everyone that works with the Company or uses the products and by doing so INFO can help them to realise the belief and capabilities they have within themselves to achieve their aspirations'.


Info as a company are keen to help promote aspiring new artists within their own professional field and work with them ongoing to help them promote their work and make their mark in the market place.

 

Evelina heard about INFO through word of mouth and was keen to test the products for herself.

‘I am really excited to work with the INFO products on my photo shoots I have heard so many good reports about the make-up and was keen to test their application, textures and pigments for myself… The products are amazing and after using products before from various high profile brands it was refreshing to experience the textures and amazing long lasting pigments that the INFO range offers’.


HOW DID YOUR LOVE OF FASHION BEGIN? My mother said she only remembers me since I was very small sitting in the middle of the room, surrounded by scissors, pieces of material and pins creating and making outfits for my dolls and myself. Often I would also have pencils and paper by me and draw dolls outfits. As soon as I started school I knew that I wanted to become a fashion designer, I truly believe I was born with this love for art and fashion’.


WHICH FASHION DESIGNERS MOTIVATE YOU? If I have to choose there is really only one designer and that would be Vivienne Westwood, because for me fashion is not only about beautiful clothes it is more a way of expressing a message.


WHAT INSPIRES YOU? I’m inspired by everything around me, everything that attracts my eye and my interest. A huge part of my motivation comes from my surroundings, buildings, street art, architecture, what people wear the colours and the movement of the city.  


WHAT DO YOU DO TO RELAX? The best way for me to relax is probably to sit on the sofa reading a book or watching a good film.


WHAT IS YOU GOAL? My main goal is to build my own brand and the facilities and resources to create everything that goes through my mind when I sketch or work with fabric and designs.


WHAT MADE YOU WANT TO WORK WITH INFO? I've been using make up for many years. Over that time I have tried many products from many different brands and I’ve been disappointed by the majority of them. As soon as I heard about INFO from someone who had tried the brand and recommended it to me I was interested to try the range for myself. I contacted the company and tried a few products. As soon as used them I fell in love .The products fulfill their purpose, have amazing feel and are very long lasting. The thing I love the most is even after wearing it for many hours the colours do not fade and the foundations keep their coverage. I will definitely use them for all my future photo shoots even my model has started to use the range. The skin-care is also lovely to use and the textures are beautiful. The INFO range is amazing!


WHAT DO YOU LIKE ABOUT THE MAKE-UP? I love make-up, for me make-up is the same as painting and in fashion make-up is very important as it affects the total look and the message you want to deliver. Especially as fashion is a non verbal form of expression. I am really excited to have had the chance to work with INFO and look forward to working with the company and products throughout my fashion design career. One of my fashion models Isabella was so impressed with INFO make-up and skin-care products, like me she also now uses them as her daily skin-care and make-up range.